How SRK earns so much paisa?

Shah Rukh has paid an advance tax of Rs.270 million on his estimated income during the current financial year of 2007-08, but a major share of it has gone into paying for his income from endorsing a slew of products and other sources. Sources in the advertising agency for which the superstar has worked reveal that his income from endorsements fetches him Rs.1.5 billion a year, the highest for any Indian advertising model.

 King Khans earnings from endorsements stand at a notch much above the emoluments that he gets for starring in movies, which, according to his own admission, never goes beyond Rs.50-60 million per assignment. A big chunk of his income from outside Bollywood in the current fiscal also came from hosting STAR Plus Kaun Banega Crorepati quiz series for which he received Rs.10 million per episode.
Additionally, he also made a quick profit of Rs.400 million across the table by selling the world distribution rights of his home production Om Shanti Om to Eros International for Rs.750 million as against the production cost of Rs.350 million. The profit that he earned from the deal was apart from the remuneration of Rs.50 million that he gave to himself for leading the cast in the movie. Barring this, the actual figure of his earnings from starring in movies was only Rs.200 million, as he featured in four movies last year. Considering his current star-price, his income from movies in the current fiscal may not go beyond Rs.300 million, which is way below his average earnings from endorsements.

If Shah Rukh earns less from movies, it is because he is seen as the least greedy among the Bollywood stars. Any producer would vouch for it. While other stars generally hike their prices after each successful movie, Shah Rukh never increases his price as others do without thinking. Even after Om Shanti Om became a super-hit, he has decided against hiking his price.